What is radio imaging?
Radio imaging includes all the audio elements that give a station its identity: ID jingles, sweepers, time checks, show transitions and program promos. It's the audio equivalent of brand guidelines.
Components of complete imaging
The station ID jingle is the centerpiece. Short (3-5 seconds), it hammers the station name. Plan several versions: energetic for morning, soft for nighttime.
Sweepers are 2-3 second transitions between content.
Time checks mark the top of the hour and introduce news.
Program promos tease upcoming shows to build audience loyalty.
Creating your imaging with AI
Traditional imaging packages cost $2,000-$10,000. With SpeakRadio, you produce it for a fraction of that price.
Step 1: Define your sonic DNA. Dynamic and young? Warm and family-oriented?
Step 2: Choose your signature voice from our AI voice catalog.
Step 3: Write short, punchy scripts.
Step 4: Select background music that harmonizes with the voice.
Step 5: Produce and create variations.
Consistency is key
Don't mix styles. Use the same voice, same intonation, unified sonic palette.
Refresh without losing your identity
Refresh imaging every 6-12 months. With AI, it costs almost nothing. Your local radio saves time and stays current.
