Why intonation matters as much as the voice
You can have the best voice in the world; if the intonation doesn't match the message, the result will disappoint. A news flash read with a festive ad tone? Total mismatch.
On SpeakRadio, each voice can be modulated with different intonations to perfectly match the context.
For advertising spots
Energetic and enthusiastic: ideal for promotions, store openings, events.
Warm and reassuring: perfect for services (insurance, health, real estate). Check our spot examples for concrete cases.
For jingles and imaging
Dynamic and punchy: jingles must hit hard in little time. The intonation must be crisp and rhythmic. It's the backbone of your sonic identity.
For news flashes
Neutral and professional: news demands credibility and clarity. Essential for automated news flashes.
For voice-tracks
Natural and relaxed: voice-tracks simulate a live presenter. The intonation should be conversational.
The art of balance
Avoid extremes: too much energy tires, too much neutrality bores. Test multiple intonations with SpeakRadio and combine with the right background music for optimal results.
